Amazon invests big in Belgium with Billion Euro investment

Big news for Amazon sellers in Belgium this week as Amazon invests big with over a billion euros ($1.16 billion) in the country over the next three years.

A billion isn’t a small sum, even for Amazon and it’s a clear sign that Amazon sees real potential in the Belgian market — and that could mean new doors opening for local businesses ready to grow online.

What’s Behind the Investment?

Belgium is still a relatively new market for Amazon having launched amazon.com.be in 2022. The company aims to use this new investment to drive improvements to their service for Belgian shoppers, sellers and expand their market share. Much of this new investment will be used building out the Amazon Fulfillment Network within the country including the building of new logestics hubs.

This has proven a successful strategy elsewhere in Europe and North America, so it’s not suprising that Amazon are doubling down on it in Belgium.

Why This Matters for Small Businesses

If you run an eCommerce store, sell handmade goods, or offer niche products — this move could seriously boost your reach. Here’s how:

• Better infrastructure means faster fulfilment. If you’re already offering FBA, you’ll soon be able to benefit from faster fulfullment, getting product to your buyers faster.
• Cross-border growth. If you’re not yet in the Belgian market, there will be no better time. This investment will drive new opportunities and using Amazon’s European Fulfillment Network you can easily taken advantage fr
• New job and service opportunities. Local suppliers, couriers, and logistics partners may also benefit from Amazon’s growing footprint.

In other words, Amazon’s expansion could make it simpler (and more profitable) for Belgian businesses to scale.

A Bigger European Push

This isn’t just about Belgium. Across Europe, Amazon is pouring billions into expanding its logistics network, tech platforms, and fulfilment centres.

That means better delivery speeds, localised support, and new marketplaces popping up in smaller countries.
Belgium’s inclusion shows it’s now seen as a key player in Europe’s eCommerce scene not just a “cross-border buyer” market.

Key Takeaway

Amazon’s billion-euro investment isn’t just good news for shoppers, it’s a major opportunity for small businesses.

If you’ve been sitting on the fence about pushing into the European market, now might be the moment to jump in.

With Amazon betting big on Belgium, businesses that adapt early could be the ones who grow fastest.

Would you like to know more?

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