The Truth About Chinese Giants’ European Struggle
Temu and Shein quickly disrupted global e-commerce using their direct-from-manufacturer model. This strategy allowed for extremely low prices on their goods, especially in the ultra-fast fashion segment. Using their huge digital ad spend they fueled massive brand recognition worldwide. Their success centred on capturing young, price-sensitive shoppers. Thus, they became overnight market leaders in this […]
AI vs. Prices: Shoppers’ Surprising Decisions in New Poll
It’s not a surprise that shoppers prefer the human touch – but a surprising new poll shines new light on this preference. New data from 8×8 reveals most customers will choose a person over a machine. However, this loyalty has a clear financial limit. Many consumers will switch to AI for a tangible discount. This […]
Fearless Amazon Surges: 250K New Jobs Transforming Retail
eCommerce sales are huge and Q4 is the annual peak for all businesses, but especially juggernauts like Amazon. To help handle the seasonal rush for Black Friday deals and Christmas gifts, Amazon has taken on 250,000 additional staff for the third year running. These temporary employees will help their existing team handle the huge spike […]
Fierce Showdown: Amazon Haul – The New Low-Cost Challenger in Spain
As we approach the one-year anniversary of Amazon Haul’s launch, Amazon have expanded its reach. Amazon’s discount storefront launches into Spain, marking its latest effort to directly challenge the rising dominance of the popular low-cost platforms like AliExpress and Temu in the European market. This move shows the growing confidence that Amazon have in this […]
Amazon invests big in Belgium with Billion Euro investment
Big news for Amazon sellers in Belgium this week as Amazon invests big with over a billion euros ($1.16 billion) in the country over the next three years. A billion isn’t a small sum, even for Amazon and it’s a clear sign that Amazon sees real potential in the Belgian market — and that could […]